What are the benefits of video in conference calls?
Video provides an extra layer of benefits on top of audio in a conference call. Here are some examples:
1. With video, employees are able to capture visual cues from other participants through their body language. Some things that are left unsaid can be captured anyway. This improves communication, shared understanding and social bonds.
2. Two senses are better than one. Research shows that people are much better at absorbing and retaining information if it is delivering through several senses. By hearing AND seeing, people can concentrate and remember more.
3. Video provides the possibility to express ideas visually and share it with participants. This could be as simple as drawing something on a piece of paper or on a whiteboard.
4. Video helps meeting participants be more engaged and aids the interactivity of group collaboration with special features such as screen sharing, instant chat, and live document collaboration; maximizing meeting efficiency.
The benefits of investing in a high-quality audio and videoconferencing solution
You might be wondering why you should spend the money on an audio or video conferencing solution when most meetings in your organization take place face-to-face. Conference calls offer several benefits, mostly by saving time and money.
A conference calling system reduces costs relating to travelling to and from offsite meetings, helps increase the productivity and efficiency of meetings and frees up a lot of time for the employees. You can read more about the benefits of video conferencing solutions here.
Aside from cost reduction, a high-quality video conferencing solution with minimum technical issues makes a great first impression in client-facing meetings. Having great equipment in top working order demonstrates your competency and efficiency as a company.